Campaign Specific Questions
Many times a specific challenge or question is the focus of our research. We specialize in revealing targeted answers to tough questions, such as: why are people in a certain market buying? how are they making decisions? and what would be the most appealing communication strategy? A few examples highlight our experience developing clear research which speaks to immediately actionable results.
------------------------------
Financial Institution Maturing Product
8-week qualiquant; Southeast
Key Questions:
- how to maintain principle amounts in other products/services offered by the institution?
- what matters most to consumers regarding making decisions about this set of finances?
Outcome:
- targeted communication recommendations which aligned market motivations with communication content
- exceptional principle retention, along with additional deposits by key stakeholders
- integration of findings into internal call-center training and execution for seamless consumer perception
------------------------------
National Provider of Category-Specific Retirement Planning
3-week qualitative; National
Key Questions:
- how does the market envision their retirement and how do they plan to get there?
- what motivates the market to spend or save their limited expendable income?
Outcome:
- recommendations which transformed communication direction and targeting, creating strong resonance and response, increasing enrollment and contributions
- year-over-year gains for three years of campaign distribution and tracking
