Consumer/Patient
This area is a grab-bag of highlights because so many of the questions we receive surround creating a better understanding of how consumers across categories think and feel. From in-home use of products and perceptions of in-store displays on the retail side to tough questions regarding behaviors that adversely effect longterm health and how to gain consumer/patient attention and retention, our approach peels back the layers of understanding to speak to the heart of what is driving markets.
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Personal Care Product Use, Preference, Perception
2-week qualiquant; Southeast
Key Questions:
- how are decisions made regarding personal care products that deal with hygiene and image?
- what product features instill loyalty and which frustrate consumers?
Outcome:
- in-home, in-store, and consumer perceptions and brand recognition/recall surrounding product selection, loyalty, and preferences
- pictures, quotes, and contextual evidence providing a full-experience consumer perspective about the product set
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Retail Grocery Brand Perception & Loyalty
16-week qualiquant; Southeast
Key Questions:
- what instills loyalty and brand preference in markets for a high-end and specialty products provider?
- of two store designs, what aspects are most appealing to consumers over time?
Outcome:
observational and in-depth interview understanding of store design preferences, navigation challenges, branding perceptions, and product desires
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Chronic Disease Training Program
12-week qualitative; Piedmont NC
Key Questions:
- how do you increase enrollment in a training program designed to educate newly diagnosed patients of a chronic disease?
- what motivates patients and drives their behaviors to follow recommended regiments designed to control the symptoms and impact of their disease?
Outcome:
- understanding of the communication timing and pattern which is essential to creating message awareness and resonance in newly diagnosed patients
- insights and action steps surrounding patient psychology and resistance to change, including key triggers to instigate desired behaviors and habit formation
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Women's Routine & Specialty Healthcare Provider
8-week qualitative; Piedmont NC
Key Questions:
- what do women most desire from a healthcare experience? a spa-like environment? friendly staff? special procedures or tools?
- how do existing systems and rules effect staff ability to perform efficiently and with satisfaction?
Outcome:
- a 360-degree understanding of how facility policy, structure, and experience effect both patient and worker satisfaction and preferences
- strategic recommendations regarding facility redesign and enhancement of experience for workers and patients of all levels