Market Behaviors/Motivators
Sometimes what you most need is to understand how a population thinks and acts, what motivates their behaviors, and the key aspects of a product or subgroups culture. Here are a few examples where we had the opportunity to dig in and examine specific aspects of cultures deeply and in a longitudinal manner.
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Networked Communication & Misinformation
2-year longitudinal qualiquant; nationwide
Key Questions:
- what motivates the spread of information by people in social networks?
- how can companies effectively respond to misinformation in an online environment?
Outcome:
- groundbreaking insights and communication strategies engaged at Fortune 100 companies and government agencies
- international media attention and distribution of core concepts
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The Form and Function of Females' Aggression
2-year longitudinal quantitative; Southeastern US
Key Questions:
- what drives the expression of interpersonal aggression?
- what are gender differences in the expression of aggression?
- how does context affect how aggression will manifest?
Outcome:
- results presented and published in international forums
- evidence of the importance of considering context in examining aggression provided
- brought attention to harm that is inherent with indirect forms of aggression
- helped debunk the myth that females use aggression in passive and uncontrolled manners